How to Start a Permanent Jewelry Business [The Ultimate No-Stress Guide]
Want to know how to start a permanent jewelry business? Here’s your no-fluff, step-by-step guide, with tips, tools, and a link to killer training that makes it easy.
Table display from my personal PJ business, Two Daisies Infinity Jewelry.
Welcome to the Sparkle Side of Life
If you’ve ever dreamed of running your own business, setting your own hours, and making people feel amazing with gorgeous, custom-fit jewelry, you’re in the right place. Permanent jewelry is having a major moment right now, and trust me, it’s not just a trend, it’s a golden opportunity (pun 100% intended).
In this guide, I’ll walk you through everything you need to get started, from tools and training to branding and booking your first clients. And yep, we’ll even show you where to get trained so you’re totally set for success. Let’s dive in!
So, What The Heck Is Permanent Jewelry?
Permanent jewelry is a super-cute, totally wearable accessory that’s welded directly onto the body, usually a bracelet, necklace, or anklet. No clasp, no fuss, just a seamless sparkle that stays on for the long haul (until the client decides to remove it).
Clients love it because:
It feels meaningful (friendship bracelets, anyone? )
It’s low-maintenance, no fumbling with clasps
It looks chef’s kiss perfect every time
Permanent Bracelets applied by me (Mandy Dormaier) at my Bremerton, WA-based studio.
Is This the Right Biz for You? Let’s See…
Before you jump in, let’s check the vibe. This biz is perfect for you if:
You’re crafty and love fashion accessories
You’ve got a steady hand (like for eyeliner or tiny tools)
You like chatting with people and making them smile
The startup cost? Pretty manageable. You’ll need some tools, materials, and proper training—but you can get going for way less than most businesses.
Who’s Buying Permanent Jewelry? (Hint: Lots of People)
Here’s who’s lining up to get linked:
Brides and their squads
Trendy Gen Z and millennial shoppers
Moms and daughters for memory-making days
Festival-goers and pop-up market fans
Knowing your audience helps you market smarter, not harder.
Let’s Talk Biz Plans (Don’t Worry, It’s Not Boring!)
You don’t need a 40-page document, but you do need a game plan. Start by jotting down:
Your goals (full-time gig? Side hustle?)
Your budget (startup + monthly expenses)
Your vibe (boho? minimalist? glam?)
Also, pick a business name that’s memorable and on-brand. Hot tip: Your name doesn’t have to have ANYTHING about permanent jewelry in it and DON’T use words like ‘linked, linx, zapped or sparked’ in your name. They are already overused. Be original!
Let’s Get Legal (It’s Easier Than You Think)
Don’t skip this part—it’s how you stay protected and legit.
Decide on your structure (LLC, sole prop, etc.)
Grab a business license (check local rules)
Get insured (especially if you’re mobile!)
Register for taxes if needed
Tool Time: What You Need to Get Started
Here’s the goods:
A micro-welder (the magic wand of a permanent jeweler)
Chains (gold-filled, sterling silver or solid gold—go for quality)
Jump rings, charms, and tools
Eye protection (safety is sexy )
A comfy workstation
Displays for your chains & charms
Need help picking suppliers? We’ve got you covered in our training OR just enroll with out full starter kit option
Featuring the Sunstone Orion mPulse welder, found in the Two Daisies Permanent Jewelry Option 4 course kit.
How Do I Learn This Stuff Without Stressing Out?
Glad you asked!
You could try YouTube or figure it out solo (but that’s kinda risky)… or you can join a fun, step-by-step training made just for beginners like you.
Check out our Permanent Jewelry Training Here - it’s Everything You Need to Start Your Biz the Right Way!
We’ll teach you:
Exactly how to use the tools
How to avoid common newbie mistakes
Where to buy your supplies
Bonus: Templates and checklists to make life easier
Full Marketing module
COMING UP NEXT…
We’re just getting started! In the next part of this guide, we’ll cover:
How to price your jewelry so you actually make money
Where to find your first clients (and keep them coming back)
How to make your business pop online and IRL
FAQs and juicy tips from real jewelry bosses
How to Price Your Permanent Jewelry (Without Guessing!)
Talking money doesn’t have to be awkward. Let’s keep it real, you deserve to be paid well for your time, tools, and talent.
Know Your Costs
Here’s what to factor in per piece:
Chain (calculated by the inch)
Jump rings and charms
Welding supplies (electrodes, gas, etc.)
Your time
Your knowledge and education (yes, that counts!)
Ignoring your own time and skill is one of the biggest mistakes new business owners make, don’t do that to yourself.
Set Your Profit Margin
Markup depends on the type of metal:
14k Solid Gold: A 2.5x–3x markup is standard.
Gold-Filled & Sterling Silver: A 6x–10x markup is common and totally fair, especially when offering a luxury experience.
Also consider bundles or party pricing to boost average order size!
Where Do I Work From? Your Setup Options
Whether you’re keeping it cozy or going full storefront, here are your main workspace options:
Home Studio
Got a bonus room, sunroom, or even a quiet corner in your home? That’s your studio, friend. Many successful linkers start small, just make sure the space is well-lit and has a safe and inviting setup for welding.
Brick & Mortar Location
Already have a boutique, salon, or small shop? Adding permanent jewelry as a service is a smart way to boost revenue and traffic. Your existing clientele will love it!
Mobile Setup
This is where permanent jewelry really shines. You can:
• Host pop-ups at local shops or salons
• Join artisan markets and festivals
• Book private parties and events (hello, bridal showers!)
Mobile setups offer max flexibility and mega visibility.
One of my previous table setups for a pop-up event.
Marketing Magic: Make Your Biz Shine Online
Instagram is STILL Your BFF (with a twist)
Post authentic, beautiful content, behind-the-scenes, happy clients, chain close-ups, etc. But skip the generic hashtags.
Use location-based hashtags instead, like:
#AustinPermanentJewelry
#DFWPermanentJewelry
#ScottsdalePermanentJewelry
These are 10x more effective for getting found by local clients.
Claim Your Google Business Profile (Even Without a Shop)
Google is one of the best ways to get found, but yes, setting up a profile can be tricky without a fixed location. That’s why we walk you through the exact steps in our course so you’re set up properly (and legally ).
How to Keep Clients Coming Back for More
Loyalty Perks
Give repeat customers a reason to come back, like a discount on their next bracelet or a free charm after 3 visits.
Host a Monthly Event
Plan fun link-up events with a theme or partner business. It keeps your brand top of mind and drives sales.
Stay in Touch
Don’t ghost your customers! Use email or Instagram to share:
New chains and charms
Upcoming events
VIP offers or birthday specials
They’ll love the updates—and you’ll stay booked.
Wanna Make Even More Money? Let’s Talk Growth
Once you’ve nailed your setup and are getting regular bookings, it might be time to scale:
Train employees and expand your team so you can serve more clients.
Create add-on services, like custom engraving or a charm bar for layering and personalizing pieces.
Small tweaks = big returns.
FAQs: Quick Answers to Big Questions
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Our course gets most students confident and welding within just a few days. You can go at your own pace, and you’ll always have access if you need a refresher.
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Absolutely! When done correctly with proper training and safety tools, it’s a super safe and well-loved service.
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No problem! It can easily be snipped off with scissors. We’ll show you how to explain that clearly to your clients.
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100%! Some linkers earn $300–$1,500+ in a single 3 hour event!
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Not when you use smart marketing and location-based hashtags. We teach you how to attract the right clients in your area.
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You’ve got options! You can buy a full starter kit with everything you need from a reputable training like mine, or use the detailed supplier list we provide inside the course to build your own setup piece by piece. Either way, you’re covered.
Hi, it’s me! Mandy Dormaier, permanent jewelry expert and educator - creator of the Two Daisies Permanent Jewelry Training course!
Let’s Get You Welding
You’ve got the vision. Now you’ve got the roadmap. All that’s left is to get trained and start your journey.
Click here to join the Two Daisies Permanent Jewelry Training:
We’ll walk you through everything - tools, technique, business setup, marketing, and more. Let’s turn your sparkle skills into a thriving biz!